Privacy Policy

PRIVACY POLICY — FernTide Home Decor

FernTide Home Decor takes your privacy seriously and is committed to ensuring the security and protection of the data of all its customers, partners, suppliers, and users (“Users” or “you”) of the website ferntidehomedecor.com and any other website, store, or application operated by FernTide Home Decor (hereinafter referred to as “Store”).

This Privacy Policy is intended to inform you about how we use and disclose information collected from your visits to our Store and communications we exchange with you (“Communications”).

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE TO THE STORE.

This Privacy Policy provides an overview of our privacy practices, the choices you can make, and the rights you may exercise regarding the Personal Data we process. If you have any questions about the use of Personal Data, please contact us via email at contact@ferntidehomedecor.com.

Additionally, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media resources that may be offered or accessed through the Store. Accessing those links will take you away from the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about those third-party sites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any site you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data about other individuals, you represent that you have the authority to do so and have obtained the necessary consent to allow the use of such information as outlined in this Privacy Policy.

Definitions
For the purposes of this Privacy Policy:

  • “Personal Data” means any information that directly or indirectly identifies or could identify a natural person, such as name, SSN, date of birth, IP address, among others;
  • “Sensitive Personal Data” means any information that reveals, regarding a natural person, racial or ethnic origin, religious beliefs, political opinions, membership in a union or organization of a religious, philosophical, or political nature, data concerning health or sexual life, genetic or biometric data;
  • “Processing of Personal Data” means any operation performed on Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, harmonization or association, restriction, erasure, or destruction. Processing of Personal Data also includes any other operation provided by applicable law;
  • “Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including but not limited to, Law No. 13,709/18, the General Data Protection Law (“LGPD”).

Use of Personal Data

We collect and use Personal Data to manage your relationship with us and better serve you when you purchase products and/or services from the Store, customize and improve your experience. Examples of how we use the data include:

  • Enabling you to purchase products and/or services from the Store;
  • Verifying or correcting the information we have about you;
  • Sending information we believe may be of interest to you;
  • Personalizing your experience using the Store;
  • Customizing advertising to you based on your interest in our Store;
  • Contacting you through a phone number and/or email address you provided. We may contact you personally, by voice message, via automated dialing equipment, text messages (SMS), email, or any other communication means your device is capable of receiving, as permitted by law and for reasonable business purposes.

We may also use your Personal Data as we deem necessary or appropriate:
(a) under Data Protection Laws;
(b) to comply with judicial processes;
(c) to comply with a court decision, regulatory decision, or decision by competent authorities, including authorities outside your country of residence;
(d) to protect our operations;
(e) to protect rights, privacy, security, our own, yours, or third parties;
(f) to detect and prevent fraud;
(g) to allow us to use available remedies or limit damages we may suffer;
(h) as otherwise permitted by law.

The Store is not intended for individuals under the age of 18 (eighteen) and we request that such individuals do not provide any Personal Data.

Non-provision of Personal Data

You are not required to share the Personal Data we request; however, if you choose not to provide it, in some cases, we may not be able to offer you full access to the Store, some specialized features, or assist you properly, or enable delivery of the product or provision of the service you contracted.

Collected Data

The general public may browse the Store without needing to register or provide Personal Data. However, some features of the Store may depend on registration and submission of Personal Data, such as completing a purchase/service contract and/or enabling the delivery of products or provision of services by us.

When contacting the Store, we may collect:

  • Contact data: Name, surname, phone number, city, state, and email address;
  • Information you submit: Information you send via forms (queries, complaints, suggestions, criticisms, compliments, etc.).

While browsing the Store, we may collect:

  • Location data: Geolocation data when you access the Store;
  • Preferences: Information about your preferences and interests in products/services (when you tell us what they are or when we infer them from what we know about you);
  • Browsing data: Information about your visits and activities on the Store, including content (and any ads) you view and interact with, browser and device information, your IP address, location, the website address from which you came. Some of this information is collected using our Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in Section 7 below;
  • Anonymous or aggregated data: Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a process of anonymization or pseudonymization to your data so that it is reasonably unlikely that you will be identified through the use of that data with the technology available;
  • Other information we may collect: Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information, usage data of the Store, and information collected through cookies, pixel tags, and other technologies.

Unless you submit it through a freely filled form, we do not collect Sensitive Personal Data.

Sharing Personal Data with Third Parties

We may share your Personal Data:

  • With the partner companies you select or choose to send your data, queries, questions, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, data hosting and storage providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
  • With third parties, to help us manage the Store;
  • With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or disposition of all or part of our company, assets, or capital (including bankruptcy or similar processes).

International Data Transfers

Personal Data and other information collected by us may be transferred or stored outside your country of residence, including data transfers to servers in the United States or other countries. By providing your Personal Data, you consent to this transfer, storage, and/or processing outside your country of residence.

Security of Personal Data

We employ technical, administrative, and physical security measures to protect Personal Data from unauthorized access, use, alteration, or destruction. However, no security system is 100% secure, and we cannot guarantee the absolute security of your data.

Links to Third-Party Websites

This Privacy Policy does not apply to third-party websites or services you may interact with through the Store. We recommend that you read the privacy policy of any third-party site you access through the Store's links.

Data Retention

We will retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws, regulations, or legal obligations.

Your Rights Regarding Your Personal Data

Under Data Protection Laws, you may have the right to:

  • Access the Personal Data we hold about you;
  • Correct inaccurate or incomplete data;
  • Request the deletion of your Personal Data, when applicable;
  • Withdraw your consent for data processing, when based on consent;
  • Exercise other rights provided under Data Protection Laws.

Changes to this Privacy Policy

This Privacy Policy may be updated at any time. We recommend that you regularly review this page for updates.

Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us via email at contact@ferntidehomedecor.com.